Mission

Tea with intelligence

Only a few countries are as closely connected with tea as Turkey. We want to export Turkish tea culture to the world. After all, for us, tea is more than just a drink – it is happiness, passion and the future.

In order to achieve this, we want to be better than we already are. We already meet European standards. Quality assurance is very important to us. We operate 51 control laboratories that test our products at regular intervals.

We are part of the Rize region. Tea farmers and their families are the backbone of our business. They work for us and we provide them with secure jobs and pay them well. We want everyone to be satisfied: both the producers and the consumers.

We are part of nature. We do not want to use any chemicals that might endanger nature or humans. We want Rize to become the largest organic tea-cultivating region in the world. By 2023, the entire production will be converted to organic farming. In this way, we will not only be producing naturally aromatic tea, but will also be securing the future of Rize residents and their natural environment.